Why Cuddling Counts

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It seems like most men can’t wrap their heads - or their arms - around the concept of cuddling. Ironically, that couldn’t be further from the truth. New research shows that it’s men who secretly love to be smothered by their loved ones. A study conducted by The Kinsey Institute in Bloomington, Indiana found that kissing, caressing and cuddling were more important to men than women. Of more than 1,000 couples surveyed, it was the men who strongly indicated that they require copious amounts of human touch. The research showed that men require touch and affection to feel good in their relationships, and the men surveyed stressed the importance of intimate physical contact in general. And the guys are right - cuddling is crucial.