50 Shades: The Good, The Bad & The Downright Dirty

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It's far-reaching effects haven't gone unnoticed. New York Times bestselling author and Today show contributor Ian Kerner points out that 50 Shades of Grey has been a game changer. Although erotic fiction is hardly a novel concept, 50 Shades of Grey is the first of its kind to become so openly embraced by society, says the co-author of the Big, Fun Sexy Sex Book (Gallery Books, 2012) and founder of www.goodinbed.com.

"Although 50 Shades isn't the first erotica book, it's the first to go mainstream and get mainstream PR," Kerner tells MyDailyMoment.com. "Women don't feel embarrassed or judged or shamed in reading it. Whenever something sexy is mainstream, people for more comfortable using it. It's the same thing with the rabbit vibrator on Sex in the City. That made it okay to talk about the vibrator and buy the vibrator. This is also an extremely sexualized moment in culture. From Games of Thrones on HBO to all the porn that's out there on the internet, most of it is catering to men and a male approach to sexuality.

"This is catering to women. It shows that when you successfully create sexy content that's aimed at women by women, it can be extremely popular. Women can be just as sexual as men in that way. That is why it's being called "mommy porn.'"

While it might seem that most women would shy away from a book that glorifies whips and chains, it's actually had the opposite effect on the ladies. Even women who don't typically find the time to read can't peel their eyes away from the pages of this groundbreaking literary work. Perhaps the biggest push for 50 Shades of Grey has been the virility as it spreads via word of mouth. Like anything, the reviews of the most-talked about book in the world are a mixed bag.