Cosmetics for a Cause

We're all familiar with the transformation into pink that many products undergo to benefit breast cancer in October. But did you know that your cosmetics dollars may go to a good cause all year round? There are many companies that donate a portion of all of their profits to those less fortunate. Here are some ways to maximize your beauty dollar and do some good at the same time. Like Avon? You're in luck. Avon's Foundation for Women not only contributes money for breast cancer research, but it also has contributed more than $23 million to domestic violence prevention and charities, plus it offers educational materials, including guides and videos, on its Web site. Mark Cosmetics, which falls under the Avon umbrella, uses its star power in its celebrity face, Lauren Conrad, to promote M.Powerment, which aims to break the cycle of dating abuse and partner violence. Lush handmade cosmetics sells its Charity Pot year-round, but the company rotates the charities to which the proceeds go.
The company supports environmental, humanitarian and animal rights causes. Glamorous department store brand M.A.C. relies on star power to convey its Viva Glam message of HIV/AIDS prevention and treatment charities. One hundred percent of Viva Glam's sales of Lipglass and Lipsticks have benefitted the MAC AIDS Fund since 1994. The current faces of Viva Glam are Lady Gaga and Cyndi Lauper, who both have shades named after them; in the past, RuPaul and other supermodels' faces have graced the campaign. Kiss My Face is another company that's involved in global philanthropy with its Seeds of Peace soap line. Ten percent of profits go toward helping young people from conflict-ridden regions like Pakistan to develop leadership skills that advance reconciliation and coexistence. Look for these brands and more to further your favorite charitable causes while looking beautiful!