It's October, and that means it's Breast Cancer Awareness Month. So when you're out and about, you might see a lot of pink items for sale in the stores. But before you snap up pink beauty products in the hopes that the product manufacturers will contribute to the cause while you get gorgeous, consider how women who get breast cancer are affected by the disease. We're not talking just the physical damage cancer wreaks, but also the toll it takes on a woman's self-image. After all, if a mastectomy is needed - or a double mastectomy - women can feel less feminine. Add to that the loss of hair through chemotherapy, and we're talking serious self-esteem issues. So when the gravity of the illness passes, it's important to help survivors reclaim their femininity and positive self-image. If you're looking to support those affected by breast cancer, then there are a few ways to do so.