Do your research beforehand to ensure that you feel safe and comfortable in the store. Feel free to use the expertise of the people working at the store – they've seen and heard it all. You probably aren't going to shock them. And it's helpful to know what you're in the market for before you go. Solo play?
A toy both you and your partner can enjoy? Perhaps you're just looking for an XXX movie. Many sex shops have Web sites with great information, details and even customer reviews, so it's a great idea to do some "window shopping" before you enter the store. Keep in mind, if you feel uncomfortable buying porn or condoms in a regular store, you may feel a little more at ease in a store where it's their specialty!