Since the debut of his hit diet book, The 3-Hour Diet (2005, Collins), America's leading weight-loss expert, Jorge Cruise, has become a household name. He's worked with everyone from the Today show's Al Roker to rapper 50 Cent. He's appeared everywhere from Oprah to The Tyra Banks Show. Now the hottest diet commodity in Hollywood - and the U.S. - has released The 3-Hour Diet Cookbook, a flashy culinary guide that's even received celebrity chef Emeril Lagasse's stamp of approval.

Chock full of more than 200 gourmet recipes, readers have the opportunity to indulge in mouthwatering meals -- including Shrimp and Asparagus Crepes, Chicken Burrito with Salsa, Bow Tie Pasta with Chicken, Black Beans and Roasted Peppers, Breakfast Banana Split, Stuffed Pancakes and other scrumptious offerings. What's most enticing about The 3-Hour Diet Cookbook is that all of Jorge's meals can be made in a mere 10 minutes and contain just 400 calories.

That's maximum flavor with minimum effort, Jorge says. Far too often, people are deterred from eating healthy because they don't want to deal with the hassle of cooking. They believe it's more convenient to hit the drive-thru for a burger and fries. This is why Jorge set out specifically to create a weight-loss program that's quick, easy and satisfying without the negative connotation of deprivation.

"I think that's the biggest problem why people don't eat well," Jorge explains. "Fast food is usually fast, but it's bad. The 3-Hour Diet Cookbook makes cooking healthy doable. People can say 'wow.' They see results, and they get chef flavor without being a chef. I did pizza and lasagna on the Food Network with Emeril, and compared to his stuff, this was easy. He still loved it. When these meals came out, his mouth started to water. It's not like carrots and celery."