Many women feel insecure about their genitals - the way they look, the way they function, and, yes, the way they smell. There's an entire industry built around making your ladygarden smell like, well, a garden...but that's not what a vagina is meant to smell like. Hygiene plays a role in how things smell down there, but artificial smells are strange and even could mask a problem, like a yeast infection or bacterial vaginosis. Artificial smells also mask pheromones, which attract the opposite sex. A healthy vagina has both good and bad bacteria growing in it, much like your stomach. This mix creates the right balance that keeps problems like yeast infections - an overgrowth of a certain bacteria - at bay.