When choosing a facial moisturizer, you have to take age into consideration. If you're under 30, you can probably get away with a basic non-greasy, SPF 15 facial moisturizer with no added fancy ingredients. After 30, you may want to look into products that address fine lines. At 40 and beyond, you may choose deep, vitamin-enriched moisturizers that help you achieve a smooth, youthful appearance.

Some people love to wear a nicely scented facial lotion, while others find scented products cause breakouts or aggravate allergies. Think of any sensitivity you may have to scents or certain ingredients before putting a product on your face.

The sun can play a major role in drying and aging delicate facial skin, so whatever lotion you use on a daily basis should offer some UV protection. Eucerin Everyday Protection Face Lotion SPF 30 ($8.99) is a good, practical moisturizer that's fragrance-free, oil-free non-comedogenic, and great for women of all ages.

If you want to combat dryness and reduce signs of wrinkles, try a product like Olay Regenerist Micro-Sculpting Cream ($25). It's infused with hyaluronic acid that quenches and nourishes skin while zapping fine lines. This thick, rich formula works best when applied before bed and left to do its work all night.