Innovative Mascaras

Whether this type of mascara's benefits lies within its brush, bold use of color, or unique formula, expect these mascaras from high class makeup designers to have a higher price tag than your typical products. This is for mascara mavens who eye the trends and want the biggest, best cosmetics out there.

For a Smoldering, Foolproof Look, Try: Givenchy Phenomen' Eyes Mascara

The most interesting aspect of this mascara is by far its brush. This brush is rounded at the top and has bristles that stick out every which way. At first glance, you'd think it an eyelash disaster, but the product has attracted a mass of followers. The brush is designed to pull mascara all the way from the base of the lash to the tips, can be used for any eye shape, and can even curl lashes.